Animation in Advertising

In recent years, different types of animation have become more and more popular as a form of asvertising. A classic example if the Cadburys cream egg adverts, where stop motion is used to animate the little chocolate eggs and bring them to life. E4 is a channe that animation can often be seen on, in there 'E-stings'. Last year E4 challenged youngsters to create shorts to play on Air in advert breaks to promote E4. A large number of these were done using stop-frame and other various forms of animation.